Global Media COMM458

Not even the lure of one million songs could separate Stanford University student Rolf Steier from his iPod.
When Stanford partnered with Yahoo to offer students a free subscription to Yahoo Music Unlimited, Steier - like most other people he knew - didn't bother to check it out because his iPod won't let him play songs bought from other online music stores...
This could be music to the ears of consumers and good news for Apple rivals looking to cut into the company's enormous share of the digital music market.